Bani Moshe

Deliverability means everything in email marketing. You may have perfect message Crafted to delight any subscriber But if you don't reach their inboxes You wasted another $$$ opportunity What would I do to avoid losing money? I'd assume serious businesses: · Configure the tech setup ↳DKIM, SPF, DMARC, BIMI, and VMC. · Get an inbox warm-up tool ↳That'll avoid landing in the Spam folder · Study about content creation ↳Don't send your business pitch · Get people to reply your emails ↳That increases your engagement rates · Help subscribers, they'll buy from you ↳But first you have to earn their business It's easy. Don't mess it up. Stick to GDPR/CAN-SPAM rules. Write to one person only, not many. Deliver value. Pure gold. Good luck!

In essence, CRM software fosters the creation of a money-making machine. Sales reps know how to leverage the simplicity of well-implemented sales funnels to drag opportunities to the negotiations lane in a Kanban board. I'm sure you smile when an MQL lead pours in. If the organization adopts a sales pipeline, operations run on autopilot. CRM change management must convey that vision, streamlining the operations by enabling better performance and higher commissions. I wish you good luck with your commercial endeavors!

I see too many references to agility in change management. Agility embraces transparency. Transparency is not an option if you want them to board your plan. By communicating a burn-up/down chart in a dashboard alongside the milestones with tasks and those accountable, progress will be a collective success. My strategy to communicate the change plan would include gamifying its progress, with additional benefits for those who comply with constraints. What would prices look like? A 4-day working week, 4 hours off, a gamer chair for their home office setup, personalized POP marketing material, certificates, public recognition in the newsletter, etc.

I recently witnessed a CRM adoption, and the issue to tackle was the team's resistance to change. In my experience, if there's no change management, any CRM adoption goes nowhere or at least takes too long to sip in. Time's money, so that's not an option. If CRM leaders don't align their change vision with the team's, such attempts will fail. Change doesn't happen in a vacuum. Now, we have two options to create that vision: a copywriting framework or case studies of successful implementations. Both work very well. And if you're wondering which copywriting framework I'd choose, Before-After-Bridge would support the marketing material for the internal client. That resource would help me align our vision as a whole.

I optimize ad copy by making it more relevant to both the search intent and/or the trigger keyword. Let's not consider ad extensions, but the headline and description shall match exactly what the searcher wants. I'll put a quick example -headlines only: If the search query was "Dog trainers near me" from Orlando FL Your keywords should be dog trainer in Orlando FL (broad match) And headlines could include: 1.1. "Want a Dog Trainer?" Pinned OR 1.2. "Looking for Dog Trainers?" Pinned 2. "Puppies Training in Orlando" 3. "Professional Dog Educators" And don't add these: x. "School of Dogs" y. "Best Tricks for Dogs" z. "Dog Obey in 30 days" It will make the ad less relevant more expensive than the previous. Don't add more keywords.

The average costs per industry rose. And when you see lawyers willing to pay $400 per click, you know that sometimes it is better to find a blue ocean. That blue ocean could be in the same advertising platform by modifying the match type, using AI on bidding, or switching to cheaper formats (such as display or smart campaigns). SEM works to capture demand from transactional keywords shown to customers in BOFU stages. The possibility to amplify your funnel by letting leads in from cheaper formats, nurturing them, and then retargeting them aggressively across all platforms (only if they're ready to buy). Costs and competition grew, but also more options and control. Many aspects changed for the better and PPC finally became viable to SMB.